PRODUCT LEADER · LONDON, UK

I turn technology into products people love to use.

Product leader building AI, data, and technology products from idea to impact.

20+years of data science
and building what
comes next
0→1product management
at Meta, ElectrifAi, and
beyond
∞curiosity and empathy
Georgi Cholakov smiling in a warm, sunlit room
Curious by nature | Grounded by data | Driven by kindness

01 HOW I WORK

Clarity. Collaboration. Impact.

The best products live at the intersection of a real human need, a smart technical idea, and a business that can sustain it.

01 / FIND THE SIGNAL

Make the complex clear.

I bring data, customer context, and commercial reality together, so teams can focus on the problem that matters most.

02 / BUILD TOGETHER

Give teams purposeful direction.

From a sharp product vision to the weekly decisions that get it shipped, I help cross-functional teams turn ambition into action.

03 / MAKE IT MATTER

Measure what changes.

A launch is the beginning. I care about the adoption, outcomes, and lasting value a product creates in the real world.

02 THE PERSON BEHIND THE PRODUCT

A strategist.
A builder.
Still curious.

Hi! I am Georgi, a London-based product leader working at the intersection of AI, data, and technology. Over my career, I have built ML & AI products at ElectrifAi, worked on large-scale platforms and privacy at Meta, and partnered with customers, engineers, data scientists, and business teams to turn complex problems into products that work in the real world.

I am naturally curious and love learning by doing. Outside work, that means I have taken up paragliding, scuba diving, climbing, cycling, and astrophotography. More recently, I have been exploring what happens when AI becomes part of the building process itself, creating projects such as A Knight’s Journey, Gizmo Works, and personal productivity agents.

I like difficult problems, ambitious ideas, and making them tangible.

ParaglidingPuzzle gamesProduct craftCurious mindsDiving

EDUCATION

MBA · Strategy, analytics, & operations

The University of Chicago Booth School of Business

BA · Economics

Allegheny College

CERTIFICATIONS

AWS Cloud Practitioner

AWS

Deep Learning Specialization

deeplearning.ai

ParaPro 3 Paragliding Pilot

FAI / IPPI

Advanced Open Water Diver

PADI

A SIDE QUEST

Puzzles, made by me.

I’ve created two web-based puzzle games. Fancy a play?

03 WHAT I’VE BUILT

Selected work.

Big systems, real stakes, practical outcomes. Here are a few chapters from the journey.

02META · VIRTUAL REALITY

Making VR APIs more reliable.

Led the product development of performance tracking and alert tools for developers for Meta's virtual reality ecosystem. From devising and proving concept, through shaping the execution strategy, to championing and driving adoption among tens of engineering teams.

0→1LeadershipVirtual RealityProduct DevelopmentAPIDeveloper Ecosystem
04META · MACHINE LEARNING / MONETISATION

Better recommendations. Measurable growth.

Together with Engineering, improved Meta's ads recommendation models for significant normalised discounted cumulative gain and net entropy reduction. Employed LLM AI to discover, generate, and test new ML model signals.

Machine LearningAIAdsMonetisation
06INDEPENDENT PROJECTS · AI / VIDEO GAMES

Building puzzle games with AI.

Independent generative-AI puzzle game projects exploring how AI-assisted development can help turn a creative concept into a playable product. The chess-themed A Knight's Journey and the Rube Goldberg contraptions-inspired Gizmo Works are designed to challenge players' problem-solving skills and provide an engaging experience.

Game DesignGenerative AIProduct Development

A selection of work from my time at Meta, ElectrifAi, and Cornerstone Research and independent projects. For more information, please request my CV .

HAVE A GOOD CHALLENGE?

Let’s make something
matter.

I’m always happy to meet thoughtful people working on meaningful problems.

Find me on LinkedIn